EBSCO’s old careers site was lacking in a few different ways. It had a poor user experience, bad navigation and a apparent lack of SEO. We set out to change all that. We streamlined the site-map and site architecture to make it easier for a prospective candidate to find the information they needed to apply for jobs. We also skewed very heavy on the SEO for this site which means there is a lot of text on the pages to reinforce keywords that people search for jobs on. Other features that I added included a more flexible news section. This section now functions a lot like a blog and allows for the addition and sorting of each category like – videos, events, career fairs and other relevant job-seeking tips.
